Dollar General landed on the trader radar Wednesday after the company missed Street expectations, with price cuts dragging down margins.
For Dollar General, which prices most of its merchandise below $10, the weak economy is a double-edged sword.
As shoppers seek more affordable food and other basic goods, a soft economy drives customers into its stores.
But to retain those customers, the company must keep prices low, which is difficult when, as now, costs are rising.
Considering the dichotomy, how should you trade this stock? Don’t make a move until you hear from Mike Khouw of Cantor Fitzgerald.
Watch the video now!