The Coffee Addiction
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The coffee addiction is not an understatement. Americans crave their daily fix and drink an estimated 400 million cups a day. But, coffee is so much more than just a drink. As one of the most actively traded commodities, coffee is now a multibillion-dollar global industry.
What is it about coffee that keeps us coming back for more? Is it truly the caffeine or is it something else… the aroma, the taste, the sense of gathering a cup of coffee brings. We’ll examine the cultural fixation and go behind the scenes with two major players in coffee today - Starbucks and Green Mountain Coffee.
The story of how coffee gets to this country is mostly unknown and fascinating…put it this way, if you think standing in line to get your cup of Joe is a hassle, wait until you see how a cherry off a coffee tree eventually makes it to your local barista. From the jungles of Peru to America’s coffee cafés, CNBC’s “The Coffee Addiction” takes you on the coffee journey from bean to cup.
What is it about coffee that keeps us coming back for more? Is it truly the caffeine or is it something else… the aroma, the taste, the sense of gathering a cup of coffee brings. We’ll examine the cultural fixation and go behind the scenes with two major players in coffee today - Starbucks and Green Mountain Coffee.
The story of how coffee gets to this country is mostly unknown and fascinating…put it this way, if you think standing in line to get your cup of Joe is a hassle, wait until you see how a cherry off a coffee tree eventually makes it to your local barista. From the jungles of Peru to America’s coffee cafés, CNBC’s “The Coffee Addiction” takes you on the coffee journey from bean to cup.
Caffeine Culture
Coffee’s grip on the American culture has moved beyond the kitchen and is helping to drive the popularity of coffee shops, the fastest growing part of the restaurant industry.
Coffee’s grip on the American culture has moved beyond the kitchen and is helping to drive the popularity of coffee shops, the fastest growing part of the restaurant industry.
Green Mountain Coffee
One of the great success stories of the American coffee industry can be found in Vermont. Green Mountain is now the biggest player in single-serve coffee with 80% of the market share.
One of the great success stories of the American coffee industry can be found in Vermont. Green Mountain is now the biggest player in single-serve coffee with 80% of the market share.
Starbucks
Starbucks is a power player in the coffee industry with more than 17 thousand stores and 50 million customers a week. The company offers 170,000 drink combinations and there’s something to satisfy every individual taste.
Starbucks is a power player in the coffee industry with more than 17 thousand stores and 50 million customers a week. The company offers 170,000 drink combinations and there’s something to satisfy every individual taste.
The Truth About Caffeine
Caffeine is a classified drug and reacts differently from person to person. While some people can drink up to 10 cups a day, others get a jolt from just one cup. The medical consensus regards caffeine as less of an addiction and more of a physical dependence.
Caffeine is a classified drug and reacts differently from person to person. While some people can drink up to 10 cups a day, others get a jolt from just one cup. The medical consensus regards caffeine as less of an addiction and more of a physical dependence.
Coffee Farmers
Coffee beans come from trees that take about 5 years to bear fruit and thrive in a jungle climate. In Peru, the high humidity and rich soil are a prefect blend for growing the popular Arabica beans.
Coffee beans come from trees that take about 5 years to bear fruit and thrive in a jungle climate. In Peru, the high humidity and rich soil are a prefect blend for growing the popular Arabica beans.
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