Ever since Bruce Jenner appeared on a Wheaties box in 1977, companies have used endorsements by top athletes to boost their sales. As a result, major sports stars routinely receive multimillion-dollar paydays for lending their names to products, and the practice has become so competitive that a player’s endorsement income can sometimes dwarf his or her salary or winnings.
Click ahead to see top athletes who supplement their income with lucrative endorsement deals.
By Daniel Bukszpan
Posted 14 June 2011