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Function Follows Form

Consumers are seeking out fashion that serves a function. From shoes that tone to fabrics that resist dirt and odors, more and more, clothes have to perform as beautifully as they look.

“When you look at the quest to get the consumer to buy, differentiating yourself from the competition is the goal," said Marshal Cohen, chief industry analyst for market research company NPD Group.

"Retailers are finding different ways and reasons to get consumers to buy again.”

In the wake of the recession, consumers are wary. Although they are slowly starting to spend again, they are in an investment mindset, according to Cohen.

“They are looking for interesting products that could add real value to their everyday lives.”

Click ahead to see some of the newest innovations in fashion.


More on Making Clothes Work For You


By Jessica Naziri
Posted 27 June 2011

Photo: "E-shoe" by Chicks on Speed and Max Kibardin