Katie Little

Staff Writer

Katie Little on Google+.


  • Woman shopping for clothes

    Looking for back-to-school buys for your portfolio? This season’s consumer is on the hunt for value and brands, driving some companies that emphasize brands rather than private labels to outperform, one analyst said.

  • The Swag Wars: Why Bloggers Are Key to the Consumer Wednesday, 8 Aug 2012 | 11:12 AM ET

    Few topics are off limits for bloggers who chronicle their daily lives — and marketers want in. Companies see potential gold mines in bloggers who post, Tweet, Facebook and Instagram their product likes and dislikes for readers to dissect.

  • Apple-Google War Escalates: Analyst Tuesday, 7 Aug 2012 | 5:15 PM ET
    Apple Store

    The rivalry between Apple and Google kicked up another notch recently when the iPhone maker announced that it would not include a pre-loaded app for YouTube in the new version of its iPhone and iPad software, one analyst said.


  • Christina Cheddar Berk is editor of CNBC.com's Consumer Nation and chief trend spotter.

  • Courtney is a retail reporter for CNBC.

  • Tom is a Senior Editor and Assignment Desk Manager for CNBC TV. He also writes about the business of beer for CNBC.com.

  • Staff Writer

  • Stephanie Landsman is one of the producers of "Fast Money."