How Much Did Promotions Help, or Hurt, Retailers in June?
Will sales in June force retailers to cut or raise their second-quarter forecasts?
Overall, analysts are painting a bright picture for the month, suggesting that marked-down merchandise drove consumers to the stores to shop without hurting profit margins.
The Thomson Reuters Same-Store Sales Index is expected to rise 4.9 percent in June from the prior year's 3.1 percent gain. Since a 3.0 percent same-store sales gain reflects a healthy consumer, the forecast is encouraging.
"Promotional activity looks higher on the surface, but we see little risk to second-quarter earnings as inventories are well-controlled," said John Morris, a specialty retail industry analysts at BMO Capital Markets, in a research note.
Morris suspects that consumers found few fashion must-have items to inspire them to buy, so sales among the specialty retailers may turn out to be a bit disappointing. But since June is largely a clearance month, that may not be indicative of broader consumer shopping patterns, Morris said.
As a result, he's looking to July to be a much better indication of how consumers will behave in the months ahead. July marks the beginning of the back-to-school shopping season.
Department stores and discounters, as a group, should see the biggest gains, according to analysts surveyed by Thomson Reuters. Warehouse clubstores Costco and BJ's Wholesale are expected to see the biggest gains. (Although their same-store sales are boosted by higher gasoline prices in the latest period.)
A breakdown of the average analyst estimates for the month, as reported by Thomson Reuters, follows:
June 2011 Same-Store Sales Estimates
|Retailers||June 2011 Estimates||June 2010 Actuals|
|Kohl's Department Store||2.9%||5.9%|
|Dillards Department Store||3.3%||2.0%|
|Saks Department Store||7.0%||2.5%|