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Top Ad Campaigns of the 20th Century

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10. Avis' "We try harder"

Year: 1963
Agency: Doyle Dane Bernbach

As Avis says on its website, "The phrase 'We Try Harder' has gone down in advertising history as one of the longest-lasting and respected taglines. The origination of the slogan was not to create a cute gimmick, but instead it was—and is—a business philosophy that every Avis employee holds true. 'We Try Harder' has helped Avis earn a reputation as one of the most admired businesses in the world."

Source: AdAge.com, Avis.com