"There's a lot more to work with now than in 2007. We want a little bit of everything. We'd like to see women who lost everything, and those that have made a fortune on Wall Street in the last few years."
Fleming is one of the women who was affected by the financial crisis. She said her family almost lost everything.
"The last few years have changed my life and actually for the better. At one point I got sucked up in the money and it brought me back down to reality, it really grounded me," Fleming said. "Financial insecurity brings out interesting things in people. It can bring out the worst and it can bring out the best."
Fleming said she has seen a "tremendous response" since the casting notice was advertised Wednesday.
Fleming's friend and production partner, Sammi Mendenhall, said the women of "Wall $treet Wives," which has not yet finalized a network deal, won't be casting women that are just caught up in the wealth that surrounds Wall Street, but will focus on casting women with some sort of professional background, women who run their families like their own company.
"These women are really kind of the CEOs of their homes. Some were at one time on Wall Street and they have to know about the stock market. Their husbands weren't going to marry a dumb-dumb," Mendenhall said.
As far as drama goes, the drama on "Wall $treet Wives" will be different from other reality TV shows featuring housewives. Mendenhall envisions it as the drama that goes on behind closed doors.
"Their families are run pretty much on how the stock market goes each day. When the stock market is volatile, so are their lives," said Mendenhall. "Their lives are so dependent upon the stock market, you're going to see what goes on behind the scenes, how these women really hold it down at home. It's an intense situation, some more so than others."