Created by: Stephen Bruce
Location: Serendipity 3, New York City
Serendipity 3 has been a New York City institution since 1954. It’s a popular tourist attraction that was frequented by such legends as Marilyn Monroe, Jackie Kennedy, and Andy Warhol, and served as the setting for multiple films, most notably the 2001 romantic comedy Serendipity, starring John Cusack and Kate Beckinsdale.
Owner Stephen Bruce has always known the value of a good publicity stunt, so on June 23, 2010, otherwise known as National Hot Dog Day, the restaurant offered the "Haute Dog," a foot-long frank grilled in white truffle butter and covered in black truffles and foie gras. It sold for $69, earning the Guinness World Record for the most expensive hot dog in the world.