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Chipotle Seeks to Reduce Long Lines

Wednesday, 20 Jul 2011 | 7:06 PM ET
Chipotle CFO Talks Growth
Chipotle Mexican Grill CFO Jack Hartung discusses the company's growth, with Mad Money host Jim Cramer. "We continue to focus on quality- not quantity," he says.

Cramer always recommends investors looks for companies that don't have enough supply to meet the demand.

Take Chipotle Mexican Grill , for example. Chief financial officer Jack Hartung on Wednesday said one of the key issues facing the restaurant is long lines.

"We pride ourselves on having great customer service and that includes great through put and we can serve a lot of customers, even though every customer that comes in line get exactly what they want and it's personalized for them, but we can serve them in a friendly and a fast way, but we think we can be even faster," Hartung told Cramer.

The company's fastest restaurants are located in downtown Chicago and Manhattan, where employees serve more than 300 customers an hour, Hartung said. He would like to see every location turn more customers during the busiest parts of the day, including the lunch hour, so as to increase sales.

Hartung also discussed the company's latest earnings results and future prospects. Watch the video to see the full interview.

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