Well, this is the kind of story that spices up a lazy summer afternoon. The website Jalopnikhas received a copy of some comments Ford Marketing Chief Jim Farley gave to New York Times reporter Bill Vlasic, for a book Vlasic is writing about the collapse/rebirth of the auto industry. Citing early copies of the book, "Once Upon a Car", here's what Vlasic wrote about Ford's Farley:
"What Jim Farley really wanted to do was kick the daylights out of General Motors. "I'm going to beat Chevrolet on the head with bat," he said with a slightly wicked smile. "And I'm going to enjoy it." There was a saying going around Ford: GM was like the kid who was born on third base and yells out, "Hey Ma, I hit a triple!" Farley and his fellow Ford executives and workers were ready to rumble."
...This was like the glory days again — Ford versus GM, let the better car company win. "We're going to beat on them, and it's going to be fun," said Farley. "F— GM. I hate them and their company and what they stand for. And I hate the way they're succeeding."