McDonald's says it is adding apple slices to every Happy Meal, part of the chain's larger push to paint itself as a healthy place to eat.
The world's largest burger chain is also pledging to reduce sugars, saturated fats and calories, and it says it will launch a new mobile phone app focused on nutrition information.
The McDonald's USA president will go on a "listening tour" in August to ask parents and nutrition experts how else the burger restaurant can support healthy lifestyle choices.
McDonald's has gained market share in the recession by introducing healthier foods like smoothies and oatmeal.
It says the new directives are a response to what customers want, and are not related to impending regulations that will monitor how restaurants market food to children.