» More from CNBC Titans  

CNBC Titans

10 / 13    
Top Ad Icons of the 20th Century

Photo Background: Getty Images

» more from CNBC Titans

2. Ronald McDonald

Date Introduced: 1963
Creator: McDonald's franchisee Oscar Goldstein and his local ad agency

According to a poll taken by Stunning-stuff.com, Ronald McDonald is the second-most recognized icon in the world next to Santa Clause. In 2010, Corporate Accountability International suggested McDonald’s retire the mascot due to childhood obesity concerns, but CEO Jim Skinner said he had no plans to do that and was planning to reintroduce Ronald in 2011 commercials.

Photo Background: Getty Images