It's something you'd never hear from a NFL fan, but I've certainly heard from more than a few DirecTV investors: Why doesn't DirecTV charge more for its Sunday Ticket package?
At $350 for the standard package or it's for its to go problem, the price has increased almost 30 percent since 2006. But compare that to the in-stadium product. I've been told that $350 is the about the average price that an NFL season ticket holder pays (when including his or her PSL per game) for one game.
Analysts seem to give the company the benefit of the doubt on its pricing strategy.
Craig Moffett, senior analyst at Sanford C. Bernstein, estimates that only 10 percent of DirecTV's customers have Sunday Ticket. And it's only a money maker, he says, in the sense that many of those people choose DirecTV over its competition because of the exclusive rights to the NFL games.