As new model announcements go, this may be the most intriguing one we'll hear about this year.
Cadillac, long a non-factor in small luxury cars, is rolling out a C-segment model next year.
Right now it's called the ATS, but by the time it hits showrooms that could change.
The name is not important. What matters is that the ATS finally gives Cadillac a model that can compete with the BMW 3 series and Mercedes C-Class in the small luxury car market.
For years, Caddy has either ignored or made woeful attempts to be successful in the small luxury car market. Remember the Cadillac Cimarron in the '80's? Yeah, you get the idea. Caddy has never done small well.