LONDON, 11 August 2011 – CNBC, the leading business and financial news channel, has launched Energy Opportunities – a global collaborative sustainability initiative to find solutions to the world’s toughest energy challenges by working with some of the world’s leading experts.
The outcomes from the initiative will be presented in a one-hour documentary to air on CNBC in Europe, the Middle East, Africa and in Asia Pacific in December. The findings will also be presented at the World Economic Forum Annual Meeting in January 2012 to help drive global change.
The Energy Opportunities initiative is produced in collaboration with the Harvard Business Review, and in association with Shell.
The initiative is centred around a series of three unique CNBC brainstorm events being held around the world, considering the themes ‘Smarter Mobility’, ‘Energy Technology and Innovation’ and ‘Transition Fuels’, with supporting discussions online at www.energyopportunities.tv and highlights airing on CNBC globally. Each brainstorm is hosted by CNBC’s Geoff Cutmore who sets a challenge to leading executives from industry, NGOs, academics and policy makers. The wider public can contribute their ideasonlineto find workable solutions.
The first debate was held in London with subsequent events taking place in Dalian, China (14th September) and Singapore (1st November). For the first ‘Smarter Mobility’ brainstorm Bill Ford, Executive Chairman of the Ford Motor Company, helped set up the challenge by warning of global gridlock unless we address the massive projected increase in the worldwide fleet of cars and trucks. Attendees at the event included President of Iceland, Olafur Grimsson; President of Boeing UK, Sir Roger Bone and Ford UK Chairman Joe Greenwell.
Highlights from the CNBC brainstorming events will be televised globally on the network. The Harvard Business Review will hold scene setting webinars ahead of each event. The bespoke Energy Opportunities website www.energyopportunities.tv, integrated with LinkedIn pages and a Twitter feed, will draw together all content and act as a central discussion forum.
The initiative will culminate in a one-off, hour long special programme called ‘Energy Opportunities: The Global Brainstorm’, broadcast on CNBC in
December 2011. In addition, the Harvard Business Review is to produce a white paper, which together with the documentary, will be delivered to global leaders at the World Economic Forum in January 2012.
Niaz Samadizadeh, Head of CNBC’s Creative Solutions team said: “We have launched this global brainstorm to explore the energy options of the future and we're engaging both senior level figures and the broader public to help find the solutions. Dialogue will be taking place on the ground in three cities, online and on-air, enabling us to draw out some of the best ideas about how we can design a more sustainable future.”
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