As marketing becomes increasingly dependent on digital technology, it’s more important than ever for businesses to have someone who knows the latest tools to give promotions an extra bit of oomph. The digital marketing engineer is just such a person.
An engineer uses apps, e-mail, mobile and Internet technology to maximize sales and streamline advertising. This person should be highly proficient with content management systems, search engine optimization and social media. The engineer should also be able to explain complex technical concepts to a non-technical audience without eliciting blank stares.