Last season, the New York Islanders sold an official cupcake sponsorship, this season, it's an official tattoo shop deal.

Credit: tattoolous.com

The deal calls for Tattoo Lou's to set up in the concourse at ten Islanders home games this year. The shop, which has five locations on Long Island, will have two artists and one piercer at those games.

"This is another victory for the tattoo industry," said Lou Rubino, president of Tattoo Lou's, whose father opened his first shop in 1958. "Ten years ago, putting a tattoo shop in a mall would have been crazy. Today, we're going to tattoo fans at hockey games."

The relationship started when Islanders assistant coach Scott Allen asked if the Islanders worked with any local tattoo parlors. The team guided Allen towards Tattoo Lou's to get tattooed. Allen loved the work and it soon evolved to a point where the Islanders got approval from the board of health to consummate the deal.

"Our team is thrilled to bring another Long Island institution to the Coliseum, especially one from such a unique industry," said Justin Johnson, Islanders senior vice president of corporate sponsorships and marketing. "Tattoo Lou's is an innovative brand with a creative vision. They're a great fit with out energetic team on the ice and our youthful fan base around Long Island."

Fans can get their tattoos in a space inside the arena that looks like a penalty box. The minimum cost for a tattoo is $60, but the average price ranges from $160 to $300. Body piercings range from $40 to $60, including the jewelry.

Tattoo Lou's will do virtually any tattoo for the business. Yes, that means they'll even do New York Rangers logos.

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