The Cabbage Patch Kids line was introduced by Mattel at the 1983 International Toy Fair in New York City. It enjoyed blockbuster sales throughout the decade, and demand was so great that it inspired several spin-off products, such as a breakfast cereal and a diaper brand. In 1996, the Cabbage Patch Snacktime Kids line was rolled out. It came with plastic “food” that was hand-fed by the child into the doll’s mouth, which featured a pair of one-way metal rollers behind its lips.
Mattel began receiving complaints from parents that children were getting their hair and fingers caught in the dolls' mouths. The company tried to mitigate the damage by offering a cash refund of $40 to enraged parents, and placing a warning sticker on all unsold dolls. However, in January 1997, the Consumer Product Safety Commission announced that the company would pull the dolls from store shelves.