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Is the Netflix Cinderella Story Over?

Thursday, 15 Sep 2011 | 5:20 PM ET

Investors are starting to wonder if the Netflix story might be turning into a nightmare. Shares have plunged recently after subscribers fled the company, disgruntled by price hikes.

If you’re an investor, you must admit the shorts deserve a victory lap this time around. Here at Fast Money we’d like to give a shout out to Len Brecken of Brecken Capital who expressed skepticism at a time when Netflix could seemingly do no wrong.

Here’s what he had to say last time he was on the show.

"The money that this company is investing in its business, specifically in the content streaming is so enormous, it's probably somewhere north of $1.6B now that they will never be able to basically earn a return to get it back."

What does he have to say now? Watch the video and find out!

Netflix: The Next Shoe to Drop?
Len Brecken, Brecken Capital partner says the Netflix business model is broken and the company does not generate enough cash flow, with the Fast Money traders.




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Trader disclosure: On Sep 15, 2011, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s "Fast Money" were owned by the "Fast Money" traders; Najarian is long apple (AAPL); Najarian is long Citigroup (C); Najarian is long Hewlett Packard (HPQ); Najarian is long Marvell Technology (MRVL); Najarian is long Microsoft (MSFT); Najarian is long Morgan Stanley (MS); Najarian is long calendar options Research in Motion (RIMM); Adami Owns (AGU); Adami Owns (C); Adami Owns (GS); Adami Owns (INTC); Adami Owns (MSFT); Adami Owns (NUE); Adami Owns (BTU); Finerman and Finerman’s firm own (AAPL); Finerman and Finerman’s firm own (CVS); Finerman owns (BAC) and Finerman’s firm own (BAC) leaps ; Finerman owns (JPM) and Finerman’s firm owns (JPM) stock and (JPM) leaps; Finerman’s firm owns (IBM); Finerman owns (GOOG); Finerman’s firm and Finerman own (ORCL); Finerman’s firm and Finerman own (MSFT); Finerman’s firm owns (TGT); Finerman and Finerman’s firm own puts on (Research in Motion (RIMM); Finerman owns WalMart (WMT); Finerman owns (IWM); Finerman owns (MDY); Finerman owns (SPY); Terranova is long (VRTS); Terranova is long (OXY); Terranova is long (HOS); Terranova is long (OIH); Terranova is long (CVI); Terranova is long (AXP); Terranova is long (EMC); Terranova is long (WFM); Terranova is long (AMZN); Terranova is long (WFE); Terranova is long (AAPL); Terranova is long IBM (IBM); Kinahan is long Intel (INTC) through options; Kinahan is short S&P through options; Kinahan is long (TLT) through options; Kinahan is long Microsoft (MSFT) through options

For Joe Terranova
Terranova is Chief Market Strategist of Virtus Investment Partners, LTD
Virtus Investment Partners Owns More Than 1% Of (ABAX)
Virtus Investment Partners Owns More Than 1% Of Building Materials Holdings
Virtus Investment Partners Owns More Than 1% Of (CASS)
Virtus Investment Partners Owns More Than 1% Of (CSVI)
Virtus Investment Partners Owns More Than 1% Of (EXR)
Virtus Investment Partners Owns More Than 1% Of (KRC)
Virtus Investment Partners Owns More Than 1% Of (LHO)
Virtus Investment Partners Owns More Than 1% Of (NRCI)
Virtus Investment Partners Owns More Than 1% Of Sun Pharmaceutical Industries Ltd
Virtus Investment Partners Owns More Than 1% Of (RLI)
Virtus Investment Partners Owns More Than 1% Of (XLB)
Virtus Investment Partners Owns More Than 1% Of (XLV)
Virtus Investment Partners Owns More Than 1% Of (XLP)
Virtus Investment Partners Owns More Than 1% Of (XLE)
Virtus Investment Partners Owns More Than 1% Of (XLF)
Virtus Investment Partners Owns More Than 1% Of (XLI)
Virtus Investment Partners Owns More Than 1% Of (XLK)
Virtus Investment Partners Owns More Than 1% Of (XLU)
Virtus Investment Partners Owns More Than 1% Of (SUBK)
Virtus Investment Partners Owns More Than 1% Of (WDFC)
Virtus Investment Partners Owns More Than 1% Of (YDNT)
Virtus Investment Partners Owns More Than 1% Of Domino's Pizza UK & IRL PLC

For Mike Khouw
Cantor Fitzgerald is market maker of Advanced Micro Devices (AMD)
Cantor Fitzgerald is market maker of Amazon (AMZN)
Cantor Fitzgerald is market maker of Apple (AAPL)
Cantor Fitzgerald is market maker of Applied Materials (AMAT)
Cantor Fitzgerald is market maker of Bank of America (BAC)
Cantor Fitzgerald is market maker of Broadcom (BRCM)
Cantor Fitzgerald is market maker of Citigroup (C)
Cantor Fitzgerald is market maker of Cisco (CSCO)
Cantor Fitzgerald is market maker of Coinstar (CSTR)
Cantor Fitzgerald is market maker of CVR Energy (CVI)
Cantor Fitzgerald is market maker of Dell (DELL)
Cantor Fitzgerald is market maker of Ebay (EBAY)
Cantor Fitzgerald is market maker of Express Scripts (ESRX)
Cantor Fitzgerald is market maker of Fairchild Semiconductor (FCS)
Cantor Fitzgerald is market maker of Fed Ed (FDX)
Cantor Fitzgerald is market maker of Financial Sector SPDR ((XLF)
Cantor Fitzgerald is market maker of Goldman Sachs (GS)
Cantor Fitzgerald is market maker of Google (GOOG)
Cantor Fitzgerald is market maker of IBM (IBM)
Cantor Fitzgerald is market maker of Intel (INTC)
Cantor Fitzgerald is market maker of Juniper (JNPR)
Cantor Fitzgerald is market maker of JPMorgan (JPM)
Cantor Fitzgerald is market maker of LinkedIn (LNKD)
Cantor Fitzgerald is market maker of Market Vectors ETF (GDX)
Cantor Fitzgerald is market maker of Marvell Technology Group (MRVL)
Cantor Fitzgerald is market maker of McDonalds (MCD)
Cantor Fitzgerald is market maker of Micron (MU)
Cantor Fitzgerald is market maker of Microsoft (MSFT)
Cantor Fitzgerald is market maker of Morgan Stanley (MS)
Cantor Fitzgerald is market maker of Motorola Mobility Holdings (MMI)
Cantor Fitzgerald is market maker of Motorola Solutions (MSI)
Cantor Fitzgerald is market maker of Netflix (NFLX)
Cantor Fitzgerald is market maker of Nvidia Corp (NVDA)
Cantor Fitzgerald is market maker of Oracle (ORCL)
Cantor Fitzgerald is market maker of Qualcom (QCOM)
Cantor Fitzgerald is market maker of RadioShack (RSH)
Cantor Fitzgerald is market maker of Research in Motion (RIMM)
Cantor Fitzgerald is market maker of Saks (SKS)
Cantor Fitzgerald is market maker of Sandisk (SNDK)
Cantor Fitzgerald is market maker of (XLF)
Cantor Fitzgerald is market maker of Semiconductor Holders (SMH)
Cantor Fitzgerald is market maker of SPDR Gold Trust (GLD)
Cantor Fitzgerald is market maker of Texas Instrument (TXN)
Cantor Fitzgerald is market maker of Sprint (S)
Cantor Fitzgerald is market maker of UPS (UPS)
Cantor Fitzgerald is market maker of Wells Fargo (WFC)

For Colin Gillis
BGC Financial or affiliate beneficially owns or controls 1% or greater of shares of the (RIMM)
Analyst or immediate family has position in shares of (RIMM)

For Charles Grom
Costco Wholesale Corporation (COST) is a client of Deutsche Bank
Target Corporation (TGT) is a client of Deutsche Bank.
Deutsche Bank owns 1% or more of any class of common equity securities of Fresh Market, Inc (TFM)
Deutsche Bank owns 1% or more of any class of common equity securities of JC Penney Company Inc (JCP). JC Penney Company Inc (JCP) is a client of Deutsche Bank
Deutsche Bank owns 1% or more of any class of common equity securities of Saks Inc (SKS)
Deutsche Bank owns 1% or more of any class of common equity securities of Safeway Inc (SWY). Safeway Inc (SWY) is a client of Deutsche Bank
Wal-Mart Stores, Inc (WMT) is a client of Deutsche Bank
Deutsche Bank owns 1% or more of any class of common equity securities of Supervalu Inc (SVU). Supervalu Inc (SVU) is a client of Deutsche Bank
The Kroger Co (KR) is a client of Deutsche Bank

For Chris Verrone
**No disclosures

For Len Brecken
**No disclosures

CNBC.com with wires.

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