What To Expect At f8: Q&A with David Kirkpatrick
Ahead of f8, we chatted with The Facebook Effectauthor David Kirkpatrick about his expectations for Facebook's fourth developer conference. It's been just over a year since Kirkpatrick's book was published, and in that time Facebook has gone from 350 million users to more than 750 million. Given his unique perspective on the innerworkings of the company, we asked Kirkpatrick to share his thoughts on what we should be listening for on Sept. 22.
What can we expect from this year’s f8?
“I think Facebook has three primary goals that will be exemplified in the announcements they make on Thursday.
- They want to increase their revenues through something they call Facebook Credits. They want to give you more stuff you can buy inside the Facebook ecosystem. So, obviously, music is part of that, and video is probably going to be part of that as well.
- They also want to increase usage of Facebook, so that if they can make you feel that Facebook is more central to your life because you're listening to more music and listening to more video inside Facebook in addition to all the other things you do there, that’s a plus as well.
- They also really want to reinforce Facebook's use as a mobile device. One of the things that I really also suspect is going to come out of Thursday's announcement is some significant new structural changes in the way Facebook works on mobile….Facebook is effectively moving off the desktop, off the laptop, off everything except for on mobile devices, which includes phones and tablets.”
Why is Facebook (reportedly) launching a music platform at f8?
“Facebook wants to deepen its integration with music because the community of people that use Facebook cares very deeply about music. Facebook still skews somewhat young even though its demographics have spread across the map…People spend a lot of time listening to music. Music is intrinsically something that could be made better if it were made more social. So, if you think that Facebook's fundamental goal as a business to bring more social features to literally everything we do, then bringing music into that equation makes perfect sense.”