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CNBC Poll: Are Companies' Efforts to Exploit Consumer Fears Appropriate?

Jessica Naziri,|Special to CNBC.com
Friday, 21 Oct 2011 | 4:05 PM ET
Business of Fear - A CNBC Special Report
Business of Fear - A CNBC Special Report

Many companies and corporations use advertising fear tactics to achieve their end goal of maximizing profit. While some are obvious, many are more subtle, and can exploit consumer fears.

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