CNBC Poll: Which Industry is Most Aggressive About Exploiting Consumer Fears?

Jessica Naziri,|CNBC.com
Friday, 21 Oct 2011 | 4:06 PM ET
Business of Fear - A CNBC Special Report
Business of Fear - A CNBC Special Report

Advertisers often play to people's fear of the unknown. Whether it's a politican claiming his opponent will increase taxes or a service that promises to protect its users from harm, consumers are presented with a daily barrage of scary scenarios.

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