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Apple Will Be OK Without Jobs: 'Cult of Mac' Author

Friday, 7 Oct 2011 | 2:16 AM ET

The death of Steve Jobs has opened up a big debate about the future of Apple without its co-founder and leader, but Leander Kahney, the author of "Inside Steve's Brain" and "The Cult of Mac" believes the company will do just fine.

Steve Jobs
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Steve Jobs

"There's one school of thought that thinks the company is in deep trouble without him, of course he's irreplaceable, no one is arguing about that. Another school of thought says that he has embedded his DNA so deep into the company, and he has recruited such great talent there, that they'll be okay," Kahney told CNBC.

"Personally I think they're going to be okay, because it's always been a team effort, it was never a one-man show, he built a great team of co-workers and they had great process, they were very disciplined, and I think that will continue, although it won't have the same magic without him," Kahney added.

Kahney, published the book "The Cult of Mac" in 2004, which chronicled the world of Mac addicts and fans. In 2009 he published another book "Inside Steve's Brain", in which he documented Jobs' attention to detail and his many contradictions.

'Inside Steve's Brain' Author on Apple After Jobs
Leander Kahney, Author, "Inside Steve's Brain" & Author, "The Cult of Mac" shares his views on Apple's future without Steve Jobs.

"Jobs is a control freak extraordinaire. He's also a perfectionist, an elitist and a taskmaster to employees," Kahney wrote in the book. With Jobs gone, Kahney says the same leadership culture will continue at Apple because Tim Cook is a similar taskmaster.

"All accounts say that Cook is cut from the same cloth, he's very smart, very demanding, very hard driving. In fact, almost more of a hard-driving boss than his boss, Steve Jobs," he said.

Kahney believes the biggest factor working in Apple's favor now is its deep executive talent, built over the years. But he also says the cult of Apple has created some myths about Jobs' string of successes and his ability to always get it right.

"It's not quite as clear cut as people think, he could be wrong, he quite often was wrong, but he liked a good fight," Kahney said.

"Apple made a lot of mistakes, but they made those mistakes behind closed doors, they were never made publicly, so this is kind of the hallmark of his career - he cheated death twice, he got fired, Next was a failure, he was sort of a study in how to persevere, and how to succeed through adversity."

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