
![]() | In the wide world of sports marketing, the NFL might be out of reach for most small business owners. But niche sports, like martial arts or surfing, have rabid fans that just might be in your demo. »Read More |
![]() |
Getty Images |
Some get larger voicemail systems with lots of options to make it seem like they have tons of employees. Others mention departments and teams that don't really exist to help make sure customers view them as grander than they are. Many take larger advertising spots or trade show booths that they can't afford in hopes of impressing the competition.
But, what's so bad, I'd like to know, about being small? Given the recent economic crisis and the deep-seated resentment consumers feel towards many large corporations, I believe there is no better time to be a small business. We have the advantage of being easier to reach, customer-centric, innovation-driven, and incredibly nimble. Showing the value of our size in savvy ways can help beat big competitors with ease.
![]() |
Source: Google |
This most recent set of more than 50 changes, named Penguin, released April 24 changed the Google [GOOG
Loading...
()
] search algorithm to target over-optimized websites that were stuffed with keywords in an attempt to improve their search rankings. The full list of changes can be found on Google's blog.
What are the penguin updates?
![]() |
With roots that can be traced back to ancient China, pawnbroking — often called the world's second-oldest profession — had largely been a cottage industry of neighborhood stores serving as lenders-of-last-resort until Hill leapfrogged tradition and brought the business into modern times. By going online, he also neatly sidestepped consumer resistance to the stigma of physically visiting a pawnbroker by making it possible for customers to make their transactions in private outside of potentially embarrassing public scrutiny.
![]() |
Source: FTD Splendor |
In fact, according to a survey by PriceGrabber, 30 percent of 4,296 online shoppers surveyed said they would purchase gifts in the week leading up to Mother's Day; another 18 percent said they would wait until the last minute. So, if you’re a merchant that sells flowers, candy, perfume, and gift certificates for manicures, expect Saturday to be busy. If you’re open on Sunday — even better!
If Mom isn’t nearby, FedEx [FDX
Loading...
()
] is ready to help: The overnight shipper is prepping for a busy Sunday of deliveries, it said in a statement: “FedEx team members are ready with the solutions that make it simple to meet … the looming May 11 shipping deadline for Mother’s Day delivery.”
![]() |
Thinkstock | Getty Images |
The Lone Star State had three cities — Dallas-Ft. Worth, Austin and San Antonio — rank among the top four friendliest for small businesses in a new poll by Thumbtack.com and the Ewing Marion Kauffman Foundation.
Overall, Texas earned an A-plus in the poll, which graded cities and states on a number of factors, including ease of starting a business, hiring costs, government regulations and training programs.
![]() |
David Paul Morris | Bloomberg | Getty Images |
The test, called the Bergen Facebook Addiction Scale, is based on six basic criteria, where all items are scored on the following scale: (1) Very rarely (2) Rarely (3) Sometimes (4) Often and (5) Very often. The signs are:
• You spend a lot of time thinking about Facebook or plan use of Facebook.
• You feel an urge to use Facebook more and more.
• You use Facebook to forget about personal problems.
• You have tried to cut down on the use of Facebook without success.
• You become restless or troubled if you are prohibited from using Facebook.
• You use Facebook so much that it has had a negative impact on your job/studies.
If you are, indeed, addicted, you're not alone, the researchers say.
![]() |
Many small businesses using merchant cash advances either didn't think they would qualify for financing from traditional lenders (42 percent) or had already been declined or withdrew their application (57 percent), according to a survey of its customers conducted by Merchant Cash and Capital (MCC), a provider of MCAs.
![]() |
Peter Dazeley | Getty Images |
Researchers at the University of Utah found that despite identical personal qualifications and firm financials, female founders and CEOs were perceived as less capable than their male counterparts. In turn, the initial public offerings
for companies led by those women were considered less attractive investments.