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The Gift of Steve Jobs — 'No Fear of Failure' by Gary Burnison, CEO of Korn/Ferry International

Gary Burnison|CEO of Korn/Ferry International
Friday, 14 Oct 2011 | 10:48 AM ET
Steve Jobs
Getty Images
Steve Jobs

The world lost a genius innovator with the passing of Steve Jobs earlier this month after a long and public battle with cancer.

The father of a bevy of iconic i-products, the jeans-and-black turtleneck-wearing Jobs was far more than corporate leader; he was a symbol of a generation of cutting-edge technology.

In a brief statement, Apple’sboard of directors saluted Jobs’ “brilliance, passion and energy” as the “source of countless innovations that enrich and improve all our lives.”

But what about failure?

Equally powerful was the example that Jobs set for trying and failing, learning the lessons, and then rising like the proverbial phoenix to achieve even greater heights. Along the way, he showed us the blood and guts of innovation, which is neither linear nor easy, but rather happens in fits and starts, setbacks and comebacks.

Jobs’ stellar resume includes nothing less than “redefining the digital age,” as the New York Times noted. Yet, there were some notable sidesteps along his path to incredible success: dropping out of Reed College after one semester; being ousted from Apple , of which he had been a founder; and founding the computer company NeXT, which never really took off in the way that Jobs envisioned. Out of that disappointment, however, came Jobs’ triumphant return. In 1997, Apple bought NeXT for $429 million—and Jobs returned to Apple where he eventually took over as CEO.

Reading between the lines of a Job’s quote—“…Don’t let the noise of others’ opinions drown own your own inner voice. And most important, have the courage to follow your heart and intuition…”—one can derive the life lessons that can only come from trying, failing, learning, and trying again. This is the epitome of having no fear of failure.

Equal parts courage and calculation, being unafraid to fail is one of the most important traits for leaders in any field. It defines the ability to take risks after identifying the downside, ad not being held back by the possibility—indeed, even the probability at some time—of failing.

In conversations with leaders across numerous fields—from business to public service, philanthropy, sports, and the military—I have been amazed by the universality of this quality. Those who have distinguished themselves by their accomplishments have done so in the face of the occasional failure, while never playing it too safe or being daunted by the consequences.

By no means does having no fear of failure connote a cavalier attitude, as if the consequences are completely immaterial. As the leader, your actions have a direct impact on other people’s livelihoods—not just your own. However, one cannot be held captive by the potential consequences when things do not work out as planned. In fact, great leaders understand that the far bigger danger is not taking risks, knowing that trying to stay static in a perpetually moving world is insanity.

No Fear of Failure cover
Source: Amazon.com
No Fear of Failure cover

In my book, "No Fear of Failure,"I profiled a dozen leaders who demonstrated courage and clarity in the midst of great uncertainty.

Consider Anne Mulcahy, who undertook the task of turning around Xerox , while facing the possibility that the company could not be saved. Had she failed, she would have been the CEO who oversaw the demise of an icon. Instead, she did everything she could to save the company, which ultimately survived and thrived.

Daniel Vasella, chairman of Novartis , knows the tremendous odds against the next promising compound from the pharmaceutical laboratory ever making it into drug trials. The road to discovery is paved with ideas that do not work and promising developments that do not go anywhere. “In R&D, in the beginning of our process, we lose 90 percent of the products. When we are down the road, seven to ten years, we still lose 30 percent of the products,” Vasella said. “There is no way around it: we succeed less often than we fail.” Without those failures, however, discovery is not possible.

These few examples remind us of what is essential to leadership today, and which in these challenging economic times must not be forgotten: Outcomes are uncertain, but that uncertainty cannot result in paralysis. If it does, then there is no reason to try; you might as well pack it up and go home.

The only real failure, after all, is failing to fail. Without a few failures under your belt, you haven’t really stretched yourself. You’re not really in the game. Victory belongs to those who give their all, bumps and bruises notwithstanding.

Yes, Steve Jobs will forever be remembered as a visionary, an innovator, and a genius whose ideas changed our lives. But let us not forget the example that he boldly set as well: to refuse to play it safe; to create the new and different, even when acceptance was not guaranteed; and to not be afraid to fail.

And that, indeed, is a life of leadership well lived.

Gary Burnison is CEO of Korn/Ferry International, author of New York Times Bestseller, "No Fear of Failure."

Email me at bullishonbooks@cnbc.comAnd follow me on Twitter @BullishonBooks

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