It's been in the works for years, and later today YouTube will finally announce the creation of 100 new online YouTube channels with original programming. The tech giant spent months working with Hollywood agencies and has secured deals with celebrities including Ashton Kutcher, Amy Poehler, and Deepak Chopra. Most of these channels will launch next year, creating about 25 hours of new programming per day.
The company will share ad revenue with the content creators, giving 55% of revenue to the content creators, who it calls 'partners,' keeping 45% for itself. To finance the production of content the company will pay more than $100 million in advances to go towards production.