They are the type of high-end shopping centers and malls that make a statement. Places where luxury retailers not only ring up big ticket sales while spreading their brand recognition among well-to-do customers. Whether it's Oakbrook Center just outside Chicago or Bellevue Square near Seattle or Fashion Island in Newport Beach, California the vibe is similar. These are places where you find Tiffany, Gucci, and now, Tesla .
The electric car company isopening three storesin these high-end shopping areas as the company continues to expand its brand awareness. These are actually more like galleries, rather than stores. That's fine. These Tesla stores are not dealerships in the traditional sense. Sure, they will all have a Model S prototype and hands-on exhibits highlighting what Tesla has to offer. Think of it as the kind of place where a wealthy customer will wander in and get a taste of what Tesla is all about.
Right now, it's all about spreading the word on the Model S.