GO
Loading...

2 / 9    

I Can't Believe It's Pepsi!: Unexpected Products

» more from Pepsi's Challenge

Naked Juice

As part of its continued focus on healthier products, PepsiCo in November 2006 purchased Naked Juice from North Castle Partners. The Greenwich, Conn.-based private-equity firm had holdings including Avalon Organics, Red Door Spas, and other well-known brands.

At the time of the purchase, Naked Juice manufactured 25 drinks and had annual sales of more than $150 million.