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I Can't Believe It's Pepsi!: Unexpected Products

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Kretschmer Toasted Wheat Germ

In November 1986, Chicago-based Quaker Oats said it agreed to buy International Multifoods Corp.’s Kretschmer Cereals, according to a report in the Chicago Tribune. Terms were withheld.

Kretschmer had long been a market leader for International Multifoods, but by the time of the sale the company had been going through a major restructuring, focusing its efforts on food service distribution and manufacturing.