Merry Mobile Christmas: MCommerce Takes Off
JC Penney is giving its customers an opportunity to attach voice messages to their presents using QR codes.
The codes, which the retailer calls Santa Tags, take a few steps to step up, but some gift givers are likely to appreciate the ability to add an extra touch to their gifts.
At the end of the day, it all comes down to how well these products serve the consumer.
According to mobile ad network Jumptap and Comscore, nearly a third of mobile device owners have made a purchase with their device. Tablet owners are even more likely – about 63 percent of tablet owners say they have made a purchase with their device.
Gabe Donnini, a data solutions engineer at Chitika, a data analytics company for online advertisers, points out, though, that a one-time purchase is not enough to keep mobile sales growing. It has to become a “repeat, ingrained behavior,” but he sees the utility of the platform driving consumers to mobile.
“Mobile is empowering consumers to make good purchasing decisions,” Donnini said.
And at the end of the day, that’s what consumers want: the knowledge that they scored a great deal.