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15 Promising New Startups

Photo: Startup Open

» more from Global Entrepreneurship 2011 - Special Report

Fenugreen

Entrepreneur: Kavita Shukla
Cambridge, MA

Fenugreen is bringing to market an all-natural material that addresses the global challenge of food spoilage. Fenugreen is a formula made of botanical extracts that can extends shelf life of perishables such as fruits, vegetables, meats, cheese and seafood by inhibiting bacterial/fungal growth as well as enzymes that cause food breakdown. It has about 75 percent the effectiveness of refrigeration without associated energy or infrastructure costs.

Photo: Startup Open