Business of the Super Bowl 2012
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Across the NFL and MLB, team owners know wealthy individuals and big corporations are willing to pay big bucks for a private box. It's an unbeatable formula.
Football Nation
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Bet You That ...By: Dave Caldwell, |Special to CNBC.com
There are now some 350 betting lines, or propositions, on smaller outcomes or scenarios in the Super Bowl, including which player scores first, accounting for half of all money wagered on the game in Las Vegas.
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The Ring Is the ThingBy: Dave Caldwell, |Special to CNBC.com
Cash bonuses for winning the big game may seem like a lot of money to the average fan, but players really want to kiss the king.
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To help breathe some life into your office pool, here are five new rules worth experimenting with.
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Fantasy Football, Real OpportunityBy: Dave Caldwell,|Special to CNBC.com
The game is not only a chance for more revenue, but also a way to entice a new generation of fans to telecasts and league-related internet content.
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If the so-called Super Bowl Indicator holds true this year—like it has almost 80 percent of the time—then stock investors should be rooting for a New York Giants victory over the New England Patriots this Sunday.
Business of the Super Bowl
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While the Patriots and the Giants battle it out, the two screens that battle for consumers attention—your smartphone and TV—are teaming up.
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The Patriots and Giants don't face off for another few days, but the Super Bowl already has some big winners — advertisers.
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CNBC's Mary Thompson & Brian Shactman share details on Boston and New York's economic growth.
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I’ve received plenty of e-mail and tweets over the last couple days asking me about the Super Bowl ticket market that’s currently seeing tickets listed and sold in the $4,000 range. So let’s address some of the myths and facts.
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In their “Freakonomics for sports” book, "Scorecasting: The Hidden Influences Behind How Sports Are Played and Games Are Won," the authors challenge conventional wisdom including the long-held belief that defense truly wins championships.
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Is your Super Bowl party better off than it was four years ago? CNBC's Jane Wells has the story.
Sports World
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As Growth Stalls, Nascar Changes GearsBy: Dave Caldwell,|Special to CNBC.com
With the enduring economic downturn forcing several race car teams to downscale their operations, merge or fold, the industry is adapting its sponsorship model to include new and smaller corporate sponsors.
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It's not easy, but teams in places like St. Louis, Milwaukee, Tampa and Minneapolis-St. Paul have found ways to win on the field, as well as economically, against their big-market competitors.
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Some two million Americans compete in the three-activity sport — swimming, biking and running — which can cost a lot more than a pair of running shoes.
Slideshows
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Who are these die-hard celebrity sports fans? Find out who made our list and how much just one of their tickets might cost.
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Find out which golden-laced, diamond-studded Super Bowl rings are - or have been - the most valuable on the open market.
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This year, a team with cheerleaders is guaranteed to make the Super Bowl, after Pittsburgh, the only AFC playoff team this year without cheerleaders, was eliminated.
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For some observers, Super Bowl commercials are as much fun, and as important, as the game itself. Here are our top 10 picks.
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There aren't many videogames upon which the mass market consumer and core gamer can agree, but when it comes to football, there's plenty of love on both sides.
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Each year, NFLShop.com releases the best-selling jerseys in the NFL and their list is presented here. This list represents jersey sales from April 1 to Sept. 30, 2011.
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With the 2011 NFL season halfway over, the first 10 weeks have been marked by injuries, disappointments but also breakout performances.
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The NFL lockout could result in cancelled games, or even threaten the entire season. Click to see the most notable lockouts and strikes in recent sports history.
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Although relatively uncommon, sports franchises do go bankrupt from time to time. Which major professional teams have gone bankrupt? Click to find out!
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These are homes to which some athletes retreat after the arena goes dark. Some are on the market and others were just purchased.
Videos
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The cost of Super Bowl ads went up again this year to $2.7 million per 30-second spot. CNBC's Darren Rovell has the latest on how some brands are getting a bang for their buck.
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CNBC's Darren Rovell has the latest on how expensive the game ticket prices have been leading up to Super Bowl Sunday.
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A look at the ads that were successful during the Super Bowl, with CNBC's Darren Rovell and Tara Maitra, TiVo vice president and general manager.
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"I'm not sure they have the security down as much as they should," says CNBC's Darren Rovell.
