Business of the Super Bowl 2012

  • Luxury Suites Rule Revenue
    By: Mark Koba
    Monday, 30 Jan 2012 | 1:09 PM ET
    Lucas Oil Stadium Luxury Suite

    Across the NFL and MLB, team owners know wealthy individuals and big corporations are willing to pay big bucks for a private box. It's an unbeatable formula.

Football Nation

  • Bet You That ... Monday, 30 Jan 2012 | 1:12 PM ET
    Football Coin Toss

    There are now some 350 betting lines, or propositions, on smaller outcomes or scenarios in the Super Bowl, including which player scores first, accounting for half of all money wagered on the game in Las Vegas.

  • The Ring Is the Thing Monday, 30 Jan 2012 | 1:10 PM ET
    Eli Manning

    Cash bonuses for winning the big game may seem like a lot of money to the average fan, but players really want to kiss the king.

  • Five Ways to Revive Your Super Bowl Betting Pool Thursday, 2 Feb 2012 | 12:07 PM ET
    What your Super Bowl pool grid may look like

    To help breathe some life into your office pool, here are five new rules worth experimenting with.

  • Fantasy Football, Real Opportunity Friday, 20 Jan 2012 | 2:39 PM ET

    The game is not only a chance for more revenue, but also a way to entice a new generation of fans to telecasts and league-related internet content.

  • Why Markets Should Root for Giants in Super Bowl Tuesday, 31 Jan 2012 | 2:35 PM ET

    If the so-called Super Bowl Indicator holds true this year—like it has almost 80 percent of the time—then stock investors should be rooting for a New York Giants victory over the New England Patriots this Sunday.

Business of the Super Bowl

Sports World

  • As Growth Stalls, Nascar Changes Gears Monday, 30 Jan 2012 | 1:11 PM ET

    With the enduring economic downturn forcing several race car teams to downscale their operations, merge or fold, the industry is adapting its sponsorship model to include new and smaller corporate sponsors.

  • How Small-Market Teams Survive Baseball Economics
    By: Mark Koba
    Monday, 30 Jan 2012 | 1:10 PM ET
    Jason Motte #30 and Yadier Molina #4 of the St. Louis Cardinals celebrate after defeating the Texas Rangers 3-2 during Game One of the MLB World Series at Busch Stadium on October 19, 2011 in St Louis, Missouri.

    It's not easy, but  teams in places like St. Louis, Milwaukee, Tampa and Minneapolis-St. Paul have found ways to win on the field, as well as economically, against their big-market competitors.

  • Fighting Middle Age? Try a Triathlon Monday, 30 Jan 2012 | 1:09 PM ET
    Luke Bell, leads triathletes exiting water after the 2.4 mile swim portion of the Ford Ironman World Championship on October 8, 2011 in Kailua-Kona, Hawaii.

    Some two million Americans compete in the three-activity sport — swimming, biking and running — which can cost a lot more than a pair of running shoes.


  • Die-Hard Celebrity Sports Fans Friday, 27 Jan 2012 | 2:17 PM ET
    Sometimes the spectators at sporting events can draw as much attention as the players. It’s now common to find celebrity sports fans in the spotlight during telecasts of their favorite teams.These avid and loyal fans spend big bucks to sit up close – often in the first row. Take "Sopranos" actor Steve Schirripa , a longtime New York Yankees baseball fan who likes to sit behind home plate, where tickets cost up to $2,500a game. Or “Fantastic Four” star Jessica Alba, who often sits courtside at Go

    Who are these die-hard celebrity sports fans? Find out who made our list and how much just one of their tickets might cost.

  • 10 High-Priced Super Bowl Rings Monday, 30 Jan 2012 | 4:14 PM ET
    The winners of every Super Bowl get to share the coveted Lombardi Trophy for their victories, but they also get a more personal keepsake from the game — a golden-laced, diamond-studded ring. The National Football League contracts for 150 rings, paying up to $5,000 for each. The basic design includes the team name, logo, and the Super Bowl game number. However, if some teams want a fancier look, such as player names, more gems, or detailed designs, team owners have to foot the bill for the differ

    Find out which golden-laced, diamond-studded Super Bowl rings are - or have been - the most valuable on the open market.

  • The NFL’s 10 Best Cheerleading Squads 2012 Tuesday, 17 Jan 2012 | 12:11 PM ET
    Last year's Super Bowl matchup between the Green Bay Packers and the Pittsburgh Steelers was memorable for many reasons, but one key aspect missing from last year's championship game was a squad of professional cheerleaders. This year, a team with cheerleaders is guaranteed to make the Super Bowl, after Pittsburgh, the only AFC playoff team this year without cheerleaders, was eliminated. In the off-season, one of the best ways for teams to generate buzz and get significant page views on their we

    This year, a team with cheerleaders is guaranteed to make the Super Bowl, after Pittsburgh, the only AFC playoff team this year without cheerleaders, was eliminated.

  • 10 Best Super Bowl Ads of All-Time Friday, 27 Jan 2012 | 3:20 PM ET
    Millions of dollars are spent on creating Super Bowl commercials and millions more go to paying for the ad time to air the spots during the game, reaching a one-of-a-kind global audience. For some observers, the commercials are as much fun -- and as important -- as the game itself. Here are my top-ten picks.

    For some observers, Super Bowl commercials are as much fun, and as important, as the game itself. Here are our top 10 picks.

  • 10 Timeless Football Videogames Thursday, 19 Jan 2012 | 3:51 PM ET
    There aren't many video games upon which the mass market consumer and core gamer can, but when it comes to football, there's plenty of love on both sides.Madden (based on legendary coach and broadcaster John Madden) is the undisputed king of the video game football hill, but there are plenty of other titles that have captivated players throughout the years. Most of them are no longer around, due to industry consolidation, licensing deals or pure bad luck. But each of them can still bring a smile

    There aren't many videogames upon which the mass market consumer and core gamer can agree, but when it comes to football, there's plenty of love on both sides.

  • The 10 Best-Selling NFL Jerseys 2011 Wednesday, 4 Jan 2012 | 4:29 PM ET
    It's the end of the NFL regular season, and that means it's time to find out who is among the most popular players this season. In a year where the National Football League was embroiled in its longest labor dispute ever, the popularity of this multibillion-dollar sports juggernaut has still managed to grow. An important component of football merchandising is jersey sales — which can be seen as a proxy for the most popular players in the sport. It's better than a poll because people have voted w

    Each year, NFLShop.com releases the best-selling jerseys in the NFL and their list is presented here. This list represents jersey sales from April 1 to Sept. 30, 2011.

  • The NFL’s 10 Most Underpaid Players Friday, 18 Nov 2011 | 12:50 PM ET
    With the 2011 NFL season halfway over, the first 10 weeks have been marked by injuries, disappointments but also breakout performances. Of this year’s breakout players, many have only been in the league for a few seasons, and for these elite players their current contracts may be working against them. Although these premier players may not be making all-star salaries, when it comes time for them to negotiate a new contract, you can expect that their compensation will be more in line with their a

    With the 2011 NFL season halfway over, the first 10 weeks have been marked by injuries, disappointments but also breakout performances.

  • Key Pro Sports Lockouts and Strikes Tuesday, 8 Mar 2011 | 2:01 PM ET
    The 2011 NFL season is scheduled to begin Sept . 8. However, with a possible lockout on the horizon, football fans are anxiously consulting their calendars in anticipation of a much more imminent date, March 12. The collective bargaining agreement that league owners and the National Football League Players Association have had a in place for six years recently expired, and if the parties can’t agree to a new one by March 12, 2011, a lockout goes into effect. Depending on how long it lasts, the l

    The NFL lockout could result in cancelled games, or even threaten the entire season. Click to see the most notable lockouts and strikes in recent sports history.

  • Sports Franchises That Went Bankrupt Friday, 29 Oct 2010 | 3:58 PM ET
    On April 20, 2011, Baseball commissioner Bud Selig announced that Major League Baseball was taking the drastic step of taking control of the Los Angeles Dodgers. "I have taken this action because of my deep concerns regarding the finances and operations of the Dodgers," he said. However, after Selig rejected a lucrative television deal that stood to infuse the team with much-needed cash, the team filed for Chapter 11 bankruptcy protection on June 27, 2011.Although relatively uncommon, sports fra

    Although relatively uncommon, sports franchises do go bankrupt from time to time. Which major professional teams have gone bankrupt? Click to find out!

  • Athlete Getaway Homes Thursday, 22 Dec 2011 | 3:32 PM ET
    Athletes don’t work in offices, restaurants or big box stores like most of us, but that doesn’t mean that their lives are stress-free. They need a place to retreat to in the off-season, a sanctuary where they can escape from the anxiety that would plague anyone who’s paid millions of dollars to surf for a living.What follows are homes where some of the leading athletes flee after the arena goes dark and the crowd roar becomes a distant echo. Some of these houses are on the market, awaiting buyer

    These are homes to which some athletes retreat after the arena goes dark. Some are on the market and others were just purchased.


  • Super Bowl Ad$     Tuesday, 29 Jan 2008 | 1:43 PM ET

    The cost of Super Bowl ads went up again this year to $2.7 million per 30-second spot. CNBC's Darren Rovell has the latest on how some brands are getting a bang for their buck.

  • Super Bowl Ticket Prices     Friday, 3 Feb 2012 | 10:24 AM ET

    CNBC's Darren Rovell has the latest on how expensive the game ticket prices have been leading up to Super Bowl Sunday.

  • TiVo: The Most Engaging Super Bowl Ads     Monday, 6 Feb 2012 | 6:50 AM ET

    A look at the ads that were successful during the Super Bowl, with CNBC's Darren Rovell and Tara Maitra, TiVo vice president and general manager.

  • Super Bowl Parties     Friday, 1 Feb 2008 | 2:52 PM ET

    CNBC's Darren Rovell gets his Super Bowl party started early.

  • "I'm not sure they have the security down as much as they should," says CNBC's Darren Rovell.


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