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Business of the Super Bowl 2012

  • Five Ways to Revive Your Super Bowl Betting Pool Thursday, 2 Feb 2012 | 12:07 PM ET
    What your Super Bowl pool grid may look like

    To help breathe some life into your office pool, here are five new rules worth experimenting with.

  • Bet You That ... Monday, 30 Jan 2012 | 1:12 PM ET
    Football Coin Toss

    There are now some 350 betting lines, or propositions, on smaller outcomes or scenarios in the Super Bowl, including which player scores first, accounting for half of all money wagered on the game in Las Vegas.

  • CNBC Poll: Are Pro Sports Ticket Prices Too High? Monday, 30 Jan 2012 | 1:13 PM ET

    Fancy stadiums, sky-high salaries. What's the average fan to do?

  • On-the-field athletic success does not always equate to off-the-field marketing fame.

  • Super Bowl Smackdown: Why New York is Best Thursday, 2 Feb 2012 | 11:21 AM ET
    New York Giants fans

    In the Super Bowl, the city with the lower unemployment rate wins the game 85-percent of the time. Right now, New York has a higher unemployment rate, hovering around 9-percent. BUT, the last city with a higher unemployment rate to win the big game? The Giants over the Patriots in 2008.

  • Super Bowl Smackdown: Why Boston is Best Thursday, 2 Feb 2012 | 11:22 AM ET
    New England Patriot fans

    Boston is no New York, and those of us who cherish the city's impossible to imitate accents, and impossible to replace treasures like Fenway Park and the Esplanade are glad for that. Having transformed itself from an economy dependent on textiles and manufacturing, Boston's my bet for a better place to do business.

  • CNBC Poll: Would You Bet on the Super Bowl? Monday, 30 Jan 2012 | 1:13 PM ET
    Super Bowl, Super Sports, Super Bucks - A CNBC Special Report

    If you want to bet legally on the outcome of Super Bowl, then you better live in Nevada, Delaware, Montana or Oregon.

  • Luxury Suites Rule Revenue Monday, 30 Jan 2012 | 1:09 PM ET
    Met Life Stadium luxury box.

    Across the NFL and MLB, team owners know wealthy individuals and big corporations are willing to pay big bucks for a private box. It's an unbeatable formula.

  • How Small-Market Teams Survive Baseball Economics Monday, 30 Jan 2012 | 1:10 PM ET
    Jason Motte #30 and Yadier Molina #4 of the St. Louis Cardinals celebrate after defeating the Texas Rangers 3-2 during Game One of the MLB World Series at Busch Stadium on October 19, 2011 in St Louis, Missouri.

    It's not easy, but  teams in places like St. Louis, Milwaukee, Tampa and Minneapolis-St. Paul have found ways to win on the field, as well as economically, against their big-market competitors.

  • Fighting Middle Age? Try a Triathlon Monday, 30 Jan 2012 | 1:09 PM ET
    Luke Bell, leads triathletes exiting water after the 2.4 mile swim portion of the Ford Ironman World Championship on October 8, 2011 in Kailua-Kona, Hawaii.

    Some two million Americans compete in the three-activity sport — swimming, biking and running — which can cost a lot more than a pair of running shoes.

  • Fantasy Football, Real Opportunity Friday, 20 Jan 2012 | 2:39 PM ET

    The game is not only a chance for more revenue, but also a way to entice a new generation of fans to telecasts and league-related internet content.

  • As Growth Stalls, Nascar Changes Gears Monday, 30 Jan 2012 | 1:11 PM ET
    Nascar

    With the enduring economic downturn forcing several race car teams to downscale their operations, merge or fold, the industry is adapting its sponsorship model to include new and smaller corporate sponsors.

  • The Ring Is the Thing Monday, 30 Jan 2012 | 1:10 PM ET
    Eli Manning

    Cash bonuses for winning the big game may seem like a lot of money to the average fan, but players really want to kiss the king.

  • Die-Hard Celebrity Sports Fans Friday, 27 Jan 2012 | 2:17 PM ET
    Sometimes the spectators at sporting events can draw as much attention as the players. It’s now common to find celebrity sports fans in the spotlight during telecasts of their favorite teams.These avid and loyal fans spend big bucks to sit up close – often in the first row. Take "Sopranos" actor Steve Schirripa , a longtime New York Yankees baseball fan who likes to sit behind home plate, where tickets cost up to $2,500a game. Or “Fantastic Four” star Jessica Alba, who often sits courtside at Go

    Who are these die-hard celebrity sports fans? Find out who made our list and how much just one of their tickets might cost.

  • 10 High-Priced Super Bowl Rings Monday, 30 Jan 2012 | 4:14 PM ET
    The winners of every Super Bowl get to share the coveted Lombardi Trophy for their victories, but they also get a more personal keepsake from the game — a golden-laced, diamond-studded ring. The National Football League contracts for 150 rings, paying up to $5,000 for each. The basic design includes the team name, logo, and the Super Bowl game number. However, if some teams want a fancier look, such as player names, more gems, or detailed designs, team owners have to foot the bill for the differ

    Find out which golden-laced, diamond-studded Super Bowl rings are - or have been - the most valuable on the open market.

  • Princess, a Bactrian camel picks the Super Bowl winner.

    Princess, the star of New Jersey's Popcorn Park Zoo, has correctly picked the winner of five of the last six Super Bowls. She went 14 and 6 predicting regular season and playoff games this year, and has a lifetime record of 88-51. Her pick this year: The New York Giants.

  • Macro Trader Finds Opportunity in Super Bowl XLVI Thursday, 2 Feb 2012 | 10:08 AM ET
    New England Patriots fans wait in line to pick up their Super Bowl tickets at Gillette Stadium.

    John Netto is putting his own wager on the Big Game, and taking wagers too through his sports-odds making company called Quantitative Sports Strategies run out of Las Vegas, Nevada.

  • ‘Scorecasting': Defense Ain't For Winners Thursday, 2 Feb 2012 | 11:28 AM ET
    Scorecasting by Tobias J. Moskowitz and L. Jon Wertheim

    In their “Freakonomics for sports” book, "Scorecasting: The Hidden Influences Behind How Sports Are Played and Games Are Won," the authors challenge conventional wisdom including the long-held belief that defense truly wins championships.

  • Who cares whether some guy named Eli can beat Giselle Bundchen's husband? An Irish-based betting company is offering people a chance to bet on something closer to their hearts: Facebook's IPO share price.

  • The Patriots and Giants don't face off for another few days, but the Super Bowl already has some big winners — advertisers.

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