Super Bowl 2012 - Special Report

Fill in the blank, add the odds, and you have propositional betting. There are some 350 ways to bet on outcomes and scenarios in the Super Bowl. First player to score? Put your money down.

Cash bonuses for winning the big game may seem like a rich reward to the average fan, but players really treasure what they put around their fingers.

More imagination means more winners and a little bit of strategy into what's become a ho-hum boilerplate product.

The season is over for these fans, but chances are some of them are watching the Super Bowl and buying NFL merchandise for the first time.

If the so-called Super Bowl Indicator holds true this year—then stock investors should be rooting for a New York Giants victory over the New England Patriots this Sunday.

While the Patriots and the Giants battle it out, the two screens that battle for consumers attention—your smartphone and TV—are teaming up.

The Patriots and Giants don't face off for another few days, but the Super Bowl already has some big winners — advertisers.

CNBC's Mary Thompson & Brian Shactman share details on Boston and New York's economic growth.

I’ve received plenty of e-mail and tweets over the last couple days asking me about the Super Bowl ticket market that’s currently seeing tickets listed and sold in the $4,000 range. So let’s address some of the myths and facts.

In their “Freakonomics for sports” book, "Scorecasting: The Hidden Influences Behind How Sports Are Played and Games Are Won," the authors challenge conventional wisdom, including the long-held belief that defense truly wins championships.

Is your Super Bowl party better off than it was four years ago? CNBC's Jane Wells has the story.

With the lackluster economy forcing several race car teams to downscale their operations, merge or fold, the industry is adapting its sponsorship model to include new and smaller companies.

It's not easy, but  teams in places like St. Louis, Milwaukee, Tampa and Minneapolis-St. Paul have found ways to win on the field, as well as economically, against their big-market competitors.

Some two million Americans compete in the three-activity sport — swimming, biking and running — which can cost a lot more than a pair of running shoes.