There are now some 350 betting lines, or propositions, on smaller outcomes or scenarios in the Super Bowl, including which player scores first, accounting for half of all money wagered on the game in Las Vegas.
Cash bonuses for winning the big game may seem like a lot of money to the average fan, but players really want to kiss the king.
The game is not only a chance for more revenue, but also a way to entice a new generation of fans to telecasts and league-related internet content.
The Patriots and Giants don't face off for another few days, but the Super Bowl already has some big winners — advertisers.
CNBC's Mary Thompson & Brian Shactman share details on Boston and New York's economic growth.
In their “Freakonomics for sports” book, "Scorecasting: The Hidden Influences Behind How Sports Are Played and Games Are Won," the authors challenge conventional wisdom including the long-held belief that defense truly wins championships.
Find out which golden-laced, diamond-studded Super Bowl rings are - or have been - the most valuable on the open market.
For some observers, Super Bowl commercials are as much fun, and as important, as the game itself. Here are our top 10 picks.
There aren't many videogames upon which the mass market consumer and core gamer can agree, but when it comes to football, there's plenty of love on both sides.
The cost of Super Bowl ads went up again this year to $2.7 million per 30-second spot. CNBC's Darren Rovell has the latest on how some brands are getting a bang for their buck.
CNBC's Darren Rovell has the latest on how expensive the game ticket prices have been leading up to Super Bowl Sunday.
A look at the ads that were successful during the Super Bowl, with CNBC's Darren Rovell and Tara Maitra, TiVo vice president and general manager.
CNBC's Darren Rovell gets his Super Bowl party started early.