Many companies create a Facebook page and/or a LinkedIn profile, and then never think about them again. If you’re not updating your profile, posting, or creating regular tweets, however, you may as well not even have a presence in social media.
You need to have regular postings that will engage your customer base. Offer a discount or small reward in exchange for page “likes” or retweets. Ask questions and post articles that encourage customers to comment or provide feedback. Regular activity on your Facebook and Twitter feeds increases your visibility on search engines and serves as a constant reminder to your clients that you are there for them. Similarly, up-to-date data and regular posts to your LinkedIn profile will boost your credibility and exposure among your professional peer group.