Most Popular Car Colors — Have We Lost our Style?

Philippe Desmazes | AFP | Getty Images

How is it we live in era where there is more ways than ever before to customize your car so it's just the way you want it, and yet the most popular color for new car buyers is as vanilla as can be.

Yep, that's right, the annual report on the most popular color for new car buyers in North America has been released by DuPont and it shows that white/pearl is the #1 choice for the fifth consecutive year.

Are we more bland than ever before or just more practical?

It's a little of both.

Dealers will tell you people pick white and silver because they are the most prevalent colors on the lot, and when people are buying, it's the easy, safe choice. Buyers also are leery of going with a color that could make selling the car down the road a little tougher.

This love of white cars comes as buyers are spending more to upgrade their interiors with leather heated seats, in-car communication systems and yes, personal touches. No, not everyone is pimping out their car, but there is steady demand for customizing new rides.

I'll admit that I look twice when I see an odd color car like purple driving down the road. And I'm not saying we should return to the days of the mustard yellow Gremlin. I just wonder if white and silver is what we're stuck with for the foreseeable future.

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