An entrepreneur with a keen eye for integrating data and technology, Sara Fagen is one of the nation's leading political and issue strategists. Sara offers considerable insight and expertise to some of the world's most influential brands. She is adept at helping her clients leverage the full potential of technology, politics, and communications to achieve their desired outcomes, all while maximizing their marketing and advocacy dollars.
Sara honed her skills while serving as a senior aide and White House Political Director for President George W. Bush. She also played a key role in the President's 2004 re-election campaign, in which she served as a senior strategist directing opinion research and paid media. After the campaign, the Wall Street Journal called her a "data whiz," saying, "As a top strategist for the 2004 Bush-Cheney re-election efforts, Fagen helped perfect political micro-targeting."
Sara became a Partner at DDC Advocacy in 2011 after the company acquired BlueFront Strategies, an issue advocacy firm she founded in 2008. Sara now creates customized strategies for DDCA's clients, integrating cutting-edge targeting and other data-driven approaches to help them achieve their public policy objectives. In 2008, Sara co-founded Resonate Insights, a leading big-data online analytics and media firm. In 2013, she joined the partners of TargetPoint Consulting to form Deep Root Analytics, a media analytics company that helps clients use big data to make smarter ad-buying decisions. She is a graduate of Drake University.
Follow Sara Fagen on Twitter @sarafagen2.