Sara Fagen helps fortune 500 companies and trade associations with strategic planning and crisis management. One of the nation's leading political and issue advocacy campaign strategists, she served as a senior aide and White House Political Director for President George W. Bush.
It was Fagen's keen eye for the integration of technology and politics that first caught the attention of her peers. She has been hailed as a leading champion of micro-targeting by the media. The Wall Street Journal called her a "data whiz" and went on to say, "As a top strategist for the 2004 Bush-Cheney re-election efforts Fagen helped perfect political micro-targeting." During the 2004 presidential campaign, she served as a senior strategist helping to direct the President's message development, paid media strategy, and opinion research. She played an instrumental role in ad targeting for the campaign's $220 million paid advertising effort.
After leaving the White House in 2007, Fagen founded BlueFront Strategies, a strategic consulting and issue advocacy firm, focused on providing the business community with results-oriented and cutting edge issue advocacy solutions. In 2011, she sold BlueFront to DDC Advocacy where she is now a partner.
In 2009, Fagen teamed up with public affairs expert John Brady and together they founded Resonate Networks, a leading online advertising platform. Resonate's patent-pending micro-targeting methodology allows corporate advertisers to target audiences based on attitudes, values and beliefs.
Fagen began her career as a pollster working at the Tarrance Group, a top political research firm. She is a frequent guest speaker on national politics for party organizations, businesses and civic groups. She is also a contributor on CNBC.
Fagen hails from Dubuque, Iowa and graduated from Drake University with a B.S. in Finance and a minor in Economics.
