At General Motors headquarters in Detroit, the leadership is facing a crisis.
The Chevy Volt, the halo car that is supposed to paint GM in a better light and convince America GM has changed, is the subject of a federal investigation into whether it is safe or not.
For GM executives, the implications of the investigation go well beyond whether or not it will hurt, or potentially devastate, sales of Chevy Volt.
No, the bigger issue is whether the vehicle, literally and figuratively, that GM has staked its reputation on, is going to become an embarrassing punch line for corporate failure?
This is why the head of GM North America, Mark Reuss, and the head of GM Global Product Development, Mary Barra, are holding a conference call to answer questions about the Chevy Volt.
It would be quaint to think GM is getting out in front of this story. The fact is, once the National Highway Traffic Safety Administration officially launched a defect investigation, GM found itself playing catch up.