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Amazon Dominates Cyber Monday Internet Buzz

Monday, 28 Nov 2011 | 12:44 PM ET

Amazon.com is dominating today's online "Cyber Monday" buzz.

Amazon.com's fulfillment center in Fernley, Nevada.
Ben Margot
Amazon.com's fulfillment center in Fernley, Nevada.

As of midday, CNBC's Exclusive Real-Time Retail Read has the Seattle-based Internet retailer at the top of the list, followed by Target, Wal-Mart Stores, Best Buy, and Old Navy

On Black Friday, Wal-Mart held the top spot for online buzz.

Our online buzz list is powered by Collective Intellect. They're continuously ranking 20 top retailers today, as measured by mentions in Tweets, Facebook posts, news site posts, and blogs.

Collective Intellect also scours online comments to generate a list of retailers where shoppers are most likely to buy something. Again, Amazon.com is number one, followed by Apple, Best Buy, Wal-Mart, and Target.

Questions? Comments? Email us at consumernation@cnbc.com. Follow Christina Cheddar Berk on Twitter @ccheddarberk.

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