Amazon.com is dominating today's online "Cyber Monday" buzz.
As of midday, CNBC's Exclusive Real-Time Retail Read has the Seattle-based Internet retailer at the top of the list, followed by Target, Wal-Mart Stores, Best Buy, and Old Navy
On Black Friday, Wal-Mart held the top spot for online buzz.
Our online buzz list is powered by Collective Intellect. They're continuously ranking 20 top retailers today, as measured by mentions in Tweets, Facebook posts, news site posts, and blogs.
Collective Intellect also scours online comments to generate a list of retailers where shoppers are most likely to buy something. Again, Amazon.com is number one, followed by Apple, Best Buy, Wal-Mart, and Target.