The 24 Days of Black Friday
In the wake of this year's Black Friday shopping frenzy, some were asking how retailers were going to do to maintain the momentum throughout the holiday shopping season. We now have the answer: Let's make it Black Friday everyday!
And they're not the only ones in on the act. Online retailers decided that if Cyber Monday was good, Cyber Week is even better.
Just take a look at a sample of the announcements that have rolled into my inbox:
Toys 'R Us issued a press release saying, "Save Like It's Black Friday."
The toy retailer will be opening its doors on Sat., Dec. 3 at 6 am and will offer 85 "mystery doorbusters" as well as some sales it previously announced. But if shoppers want in on the "secret," they can go to the company's website, to their Facebook page, or watch their email or mobile phones, if they're registered to get sales alerts, beginning Friday night.
These deals will include some steep markdowns. For example, Hasbro's Furreal Friends Butterscotch Pony, will be marked down $100 to $99.99, while shoppers can save $70 on Step2's Neat & Tidy Cottage, which also will be selling for $99.99. Other deals include "buy one, get one free" on Moshi Monsters merchandise and "buy one get one 50 percent off" Citizen Uglydoll plush toys.
And if those toy deals aren't enough, you might want to check out Target's "Big Toy Event," which will extend from Dec. 4 until Dec. 10. The company also is doing a promotion called, you guessed it: "25 Days of Toys," which will feature one toy each day at a deep discount in stores and online.
And shoppers who want to layer on more deals can check out Target's coupon portal, where there are additional 25 percent off offers or use Target's credit card, which chops another 5 percent off the bill.
Clearly, Target is trying to boost its toys sales. Poor sales in that category was one reason the company's same-store sales for November fell below Wall Street's estimates.
And not to be outdone, Sears' is touting its two-day sale, which begins — you guessed it again — Friday. The department store says it's slashing prices on jewelry, bed and bath items, and some tools by between 65 and 75 percent. And that's just one of the promotions Sears is doing this weekend. The retailer also has a "Family & Friends" event, its People's Pick sales, and its "Real Deal Coupon Book," which was handed out on Black Friday but also is available to its loyalty club members online.
You get the idea. Sure, sales are as much a part of the holidays as mistletoe and holly (maybe even more), but it raises the question that everyone's been asking: are retailers giving away their profitsthis holiday season?
As we head through the rest of the holiday season, the next most important days are all the December Saturdays, and the last 10 days before Christmas, as well as Dec. 19 and Dec. 12 for online retailers. Expect retailers to pull out all the stops for each of these days.