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Love at First Byte: The Secret Science of Online Dating

About the Show

Love @ First Byte: The Secret Science of Online Dating Preview
Nearly one in three single adults in the United States have tried online dating, changing the social landscape and turning math and computer experts into digital matchmakers. CNBC takes you inside a multi-billion-dollar business.

Once on society’s fringe, online dating has gone mainstream and is now a booming multi-billion dollar business. There are hundreds of sites, from the major players like Match.com and eHarmony, to niche websites accommodating daters of every conceivable preference and background.

Roughly one in 10 Americans visit an online dating website each month seeking a fresh romantic start.

NBC News and Today Show Correspondent Amy Robach reveals how online daters are using cutting-edge technology in search of love and how digital entrepreneurs are getting rich helping them do it.

You’ll meet scientists, mathematicians and psychologists who claim they can draw revealing conclusions about you from what you do — and don’t do — on their websites. Can online dating really deliver what it promises? CNBC takes you inside a business trying to unlock the secrets of the human heart with science.

Web Extras

  • Top Five Mistakes to Avoid in Online Dating Thursday, 9 Feb 2012 | 2:21 PM ET

    As a Professional Matchmaker with an office in New York City, I have spent the better part of 12 years working with successful, high profile Wall Street men. Hence, I know, better than anyone, what makes Wall Street men tick.

  • Online Dating's Biggest Player     Thursday, 9 Feb 2012 | 12:00 PM ET

    Internet giant IAC could be seen as the General Motors of online dating, with a variety of successful websites like Match.com, OKCupid.com and Chemistry.com. CEO Greg Blatt discusses his company and the industry.

  • 12 Unique Dating Sites Wednesday, 1 Feb 2012 | 11:52 AM ET
    As the saying goes, there’s someone for everyone. Thanks to the Internet, love can be found at first click. But if the scope of general dating sites is overwhelming, don’t fear. There’s now an easy way to narrow the playing field, thanks to hundreds of niche dating websites that cater to almost any specialty imaginable.There are sites for practically every religion and ethnicity, and even sites for redheads and men with mustaches. But what if you’re interested in someone who loves cats, is a Sta

    Thanks to the internet, love can be found at first click. Here are 12 sites that could help you find that special someone.

  • Business of Dating     Tuesday, 7 Feb 2012 | 12:00 AM ET

    In the business of love, there are high-tech venture capitalists, psychologists and software engineers. The rise in online dating has also revived the old-world industry of personal matchmakers who believe even the best computer equation can't outmatch human intuition.

  • How to Date a Wall Street Man Tuesday, 7 Feb 2012 | 1:14 PM ET

    As a Professional Matchmaker with an office in New York City, I have spent the better part of 12 years working with successful, high profile Wall Street men. Hence, I know, better than anyone, what makes Wall Street men tick.

  • Romance Scam     Tuesday, 7 Feb 2012 | 12:00 AM ET

    Tens of thousands of Americans are scammed every year by professional fraudsters who steal photos and create fake profiles on dating web sites. Hear one woman's story.

  • 12 Best Cities for Online Dating Wednesday, 8 Feb 2012 | 12:47 PM ET
    This being the era of Facebook and Twitter, it only makes sense that online dating has become one of the main sources for meeting new people.Online dating sites, from top contenders such as to more niche sites such as drew nearly 626 million visits in January, according to But where are the best cities locations for singles to take the online dating plunge? Look at cities with the biggest pool of online daters, according to and the up-and-coming where people meet their match based on the types o

    Where are the best places for singles to take the online dating plunge? Look at cities with the biggest pool of online daters, where people meet their match based on the types of dates they propose.

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