Once on society’s fringe, online dating has gone mainstream and is now a booming multi-billion dollar business. There are hundreds of sites, from the major players like Match.com and eHarmony, to niche websites accommodating daters of every conceivable preference and background.
Roughly one in 10 Americans visit an online dating website each month seeking a fresh romantic start.
NBC News and Today Show Correspondent Amy Robach reveals how online daters are using cutting-edge technology in search of love and how digital entrepreneurs are getting rich helping them do it.
You’ll meet scientists, mathematicians and psychologists who claim they can draw revealing conclusions about you from what you do — and don’t do — on their websites. Can online dating really deliver what it promises? CNBC takes you inside a business trying to unlock the secrets of the human heart with science.