Number of “likes”: 12.16 million
People talking about this: 437,772
Facebook page: http://www.facebook.com/target
The American retail chain Target has seen an increase in its fans, and now has over 12 million likes.
Target’s Facebook posts feature photos of products with witty statues and products that are tied to holidays, movies releases and pop-culture days. For "Star Wars" day, Target released a fun photo of a Yoda doll and a status of “International Star Wars Day it is. Celebrate you should.” It also uses its Facebook page to feature coupons and products that are on sale.
There is also a focus of interaction with its user. Status likes can reach up to 70,000. Recently, Target turned 50, and it encouraged Facebook fans to wish them a Happy Birthday with birthday “likes.” It also offers a behind-the-scenes look by posting photos and offering TargetChats with Target executives, and book authors.