For $3,995, Firestone's company will provide you with the equipment -- a dish and receiver -- and DirecTV is only $6 more a month if you are already a DirecTVsubscriber. The programming you get in your car mirrors what you get in your house.
Firestone says that 10,000 satellites are currently in cars nationwide, but he thinks he can sell 5,000 more in 2012 alone. He's also getting into the renting business. Early next year, Firestone plans to offer the equipment on a leasing program (for around $99 a month) and he just signed a deal with Hertz to provide the rental car company with DirecTV Auto in select Cadillac Escalades as part of their entertainment services division, which leases out cars for high-end customers.
"Offering DIRECTV Auto in our Hertz Entertainment Services vehicles supports our goal of providing production and studio companies with state-of-the-art, specialized rental vehicles for all of their needs," said Jordan Reber, senior director at Hertz. "Having the ability to offer satellite television is another way we are providing innovative and superior service to our customers."
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