Toys ‘R Us Chairman and CEO Gerald Storch said he expects the days leading up to Christmas will be “big days” for the retailer.
In an interview with CNBC, Storch said consumers have been waiting to shop and now, with only nine days left until Christmas, “the starting gun has gone off.”
“There’s been kind of a waiting game with retailers,” said Storch. “And it looks like the consumer wins.”
The toy retailer has extended its hours for the coming weekend, and starting next Tuesday it will keep its stores open for 112-straight hoursleading into the Christmas holiday.