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CNBC AND COLLECTIVE INTELLECT ANNOUNCE EXCLUSIVE COLLABORATION

Steffanie Marchese
Friday, 3 Feb 2012 | 10:10 AM ET

CNBC and Collective Intellect Launch “CNBC/CI Super Sunday Ad Tracker” Ahead of Super Bowl XLVI

ENGLEWOOD CLIFFS, N.J., February 3, 2012—CNBC, First in Business Worldwide, and Collective Intellect today announced a strategic collaboration to develop and produce proprietary editorial content based on CI’s real-time social analytics technology.

The collaboration kicks off with the “CNBC/CI Super Sunday Ad Tracker”—a real-time tool capturing and analyzing viewers’ social media engagement with the brands behind signature multimillion dollar Super Bowl ad campaigns. A number of these campaigns have been pre-released to the public earlier, allowing viewers to leverage social media to share their reactions.

The “CNBC/CI Super Sunday Ad Tracker” leverages those reactions to generate an early read of consumer brand sentiment. The Tracker will also continue to monitor and analyze social buzz through the big game and beyond, generating dynamic predictive results that translate sentiment into purchase intent.

“Viewers, users and investors are increasingly inundated with information and opinions from social networks,” said Nikhil Deogun, SVP and Editor in Chief, CNBC Business News. “CNBC and Collective Intellect’s collaboration brings an exciting new dimension to our coverage of one of the biggest media stories of the year. Beyond the Super Bowl, this collaboration will extend CNBC’s portfolio of proprietary actionable information and analysis to the rapidly evolving social sphere.”

“Collective Intellect is the only company capable of providing real-time insights on what consumers are saying about brands, offering the most technically advanced listening solutions on the planet,” said Don Springer, CEO, Collective Intellect. “We are incredibly excited to be partnering with CNBC because we both share a common belief that insights to what consumers are saying are what allows companies and brands to succeed.”

For more information about the “CNBC/CI Super Sunday Ad Tracker” and CNBC.com’s complete Super Bowl coverage log on to: Super Bowl, Super Sports, Super Bucks.

ABOUT CNBC:

With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD+, CNBC is the recognized world leader in business news providing real-time data, analysis and information to more than 390 million homes worldwide. The network's 16 live hours a day of business programming in North America (weekdays from 4:00 a.m.- 8:00 p.m.) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC.com and CNBC Mobile Web (mobile.cnbc.com) offer real-time stock quotes, charts, analysis and both on-demand and live streaming video.

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://www.nbcumv.com/mediavillage/networks/cnbc/

About Collective Intellect

At Collective Intellect, we believe that brands should listen to their consumers. Consumers are constantly sharing their ideas of what they want and need, what they like and dislike, and what is most important to them. Brands that listen to their consumers can offer them better products, and learn how to best engage with the right consumers in the right place at the right time. In a digitally connected world, intelligently listening is the difference between a brand winning or losing.

We help brands better understand their consumers, make better strategic and tactical decisions based on this intelligence, and then ultimately, take action to improve their relationships with consumers consistently, productively and profitably.

www.collectiveintellect.com

About CNBC:

With CNBC in the U.S., CNBC in Asia Pacific, CNBC in Europe, Middle East and Africa, CNBC World and CNBC HD+, CNBC is the recognized world leader in business news providing real-time data, analysis and information to more than 390 million homes worldwide. The network's 16 live hours a day of business programming in North America (weekdays from 4:00 a.m.- 8:00 p.m.) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and includes reports from CNBC News bureaus worldwide. CNBC.com and CNBC Mobile Web (mobile.cnbc.com) offer real-time stock quotes, charts, analysis and both on-demand and live streaming video.

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://www.nbcumv.com/mediavillage/networks/cnbc/