Beer With That Burger? White Castle Tests Alcohol Sales
The White Castle hamburger chain is sipping on the idea of selling alcoholic beverages at its restaurants.
The 90-year-old company is testing beer and wine sales at a location in Lafayette, Ind., that combines a traditional White Castle burger joint with a Blaze Modern BBQ, a new restaurant concept also being tried out. In other cities, Columbus, Ohio-based White Castle is testing an Asian food concept and a restaurant that serves grilled sandwiches.
Customers in Lafayette can buy a glass wine for $4.50 or a domestic beer for $3.
White Castle spokesman Jamie Richardson told The Columbus Dispatch that feedback from consumers has been better than expected. But he said the company hasn't decided whether to expand alcohol sales or the new concepts.