The ratings are finally in for “Oprah’s Next Chapter,” the media queen’s new show on OWN and the Sunday night premiere drew 1.1 million viewers.
No surprise, that’s the highest-rated premiere on “Oprah Winfrey Network,” Winfrey’s joint venture with Discovery . It ranked just behind the premiere of “Oprah Behind the Scenes” exactly one year earlier which drew 1.2 million viewers. And no surprise, Winfrey drew exactly her target demographic—based on the OWN press release all 1.1 million viewers were women 25 to 54.
In stark contrast, the May 25 finale of the syndicated ‘Oprah Winfrey Show’ drew a whopping 16.4 million viewers. Back in 1998 Winfrey had an estimated 14 million viewers, dropping to just over 7 million in 2008, though it remained the highest-rated talk show.