MANCHESTER, N.H. — Thanks to a $5 million donation from a wealthy casino owner, a group supporting Newt Gingrich plans to place advertisements in South Carolina this week attacking Mitt Romney as a predatory capitalist who destroyed jobs and communities, a full-scale Republican assault on Mr. Romney’s business background.
The advertisements, a counterpunch to a campaign waged against Mr. Gingrich by a group backing Mr. Romney, will be built on excerpts from a scathing movie about Bain Capital, the private equity firm Mr. Romney once ran. The movie, financed by a Republican operative opposed to Mr. Romney, includes emotional interviews with people who lost jobs at companies that Bain bought and later sold.
“We had to load up the U-Haul because we done lost our home,” one woman says.
Democrats have signaled that they intend to make Mr. Romney’s history at Bain a central part of their case against him if he wins the Republican nomination. But Bain has also emerged as an issue in the Republican primary, despite the party’s free market stance and business-friendly policies, reflecting the depth of public anger about the economy. At an appearance here on Sunday, Mr. Gingrich suggested that Bain’s approach was to carry out “clever legal ways to loot a company.”
But the planned advertisements appear to be intended to elevate the subject to a new level as Mr. Gingrich and the other Republican contenders begin to run out of time to slow Mr. Romney’s progress toward the nomination. They are the latest example of how “super PACs” are carrying out attacks in sync with their preferred candidates and in the process helping to reshape the presidential race. Super PACs can raise unlimited amounts of money but are barred from coordinating with the campaigns they are supporting.
The Bain-centered campaign strikes at the heart of Mr. Romney’s argument for his qualifications as president — that as a successful executive in the private sector, he learned how to create jobs — and advances an argument that President Obama’s re-election campaign has signaled it will employ aggressively against Mr. Romney.
“His business success comes from raiding and destroying businesses — putting people out of work, stealing their health care,” said Rick Tyler, a senior adviser to the pro-Gingrich super PAC, Winning Our Future, which recently bought the film, “King of Bain: When Mitt Romney Came to Town,” after groups backing two other Republican candidates passed up opportunities to use it.