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Auto Sales Up, So Is CEO Enthusiasm

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Published: Monday, 9 Jan 2012 | 12:21 PM ET
By:

Special to CNBC.com

Is the U.S. auto industry back in the driver's seat? Many executives of the biggest car makers seem to think so. Here is a roundup of the comments some of them made to CNBC Monday from the Detroit Auto Show.

Chrysler CEO Sergio Marchionne

Chrysler CEO: Auto Industry Extremely Competitive
"We are all pushing," says Sergio Marchionne, Fiat & Chrysler CEO, "it's a great environment to be in." Marchionne says the auto industry is extremely competitive right now and automakers understand they need to "make a buck to make a next car or else the next car ain't coming."

“This is a different world, a throwback to the 1990s. You're looking at a completely different industry after the big bang, so to speak. We're all pushing. It's a great environment to be in. I don't think anyone has any illusions to being a boy scout here. It is a fight. That's the great thing about competition, it keeps you sharp.”

Nissan Renault CEO Carlos Ghosen

Carlos Ghosn on Nissan Sales
Nissan had a rough 2011 with the earthquake and tsunami in Japan, as well as flooding in Thailand -- all had a severe impact on production. Carlos Ghosn, Nissan Motor CEO, discusses sales in 2011 and his outlook for 2012.

“I stick to my forecast: 10 percent of industry sales by 2020 being electric. The problem is not demand. It's not going to be a good year in Europe [but it's] not going to be the disaster people are seeing. I don't think Armageddon is going to happen in Europe next year.”

Porsche Cars North America CEO Detlev von Platen

Porsche Sales on Speed
Porsche sales were up over 14% above the industry average in 2011, with Detlev Von Platen, Porsche Cars N.A. CEO, and CNBC's Phil LeBeau.

“I think the market is improving. We can feel this in our showrooms with much more traffic, much more people coming to us. But what's very important is also having new products.”

Toyota USA President Jim Lentz

Toyota President Shares 2012 Outlook
Discussing whether Toyota can regain sales momentum in 2012 following a tumultuous year in 2011 when the tsnuami in Japan offset production, with Jim Lentz, Toyota U.S.A. president, and CNBC's Phil LeBeau.

“Will gas get over $4 a gallon? I think so. It obviously helps Prius but we're ready to react to whatever direction gas takes us.”

Ford CEO Alan Mulally

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Is the U.S. auto industry back in the driver's seat? Many executives of the biggest car makers seem to think so. Here is a roundup of the comments some of them made to CNBC Monday from the Detroit Auto Show.
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